Privacy Policy

This policy explains what personal information Adenta collects, why, how long we keep it and the rights you have under Kenya's Data Protection Act, 2019. Adenta is the data controller for the information described here.

01. What we collect

• Account details (business owners): your name, email address, optional phone number and a password. Passwords are stored only in scrambled (hashed) form; nobody at Adenta can read them.
• Listing details: the business name, description, category, location, address, phone and WhatsApp numbers, email, website, social media links, opening hours, services, prices, logo and photos you submit. These are published on your public business page.
• Verification and security records: one-time email codes (stored scrambled and deleted from use after 15 minutes), sign-in times, and a log of account and listing actions (for example "listing submitted" or "edit approved"), with the IP address used.
• Visitor information: like most websites, our servers and analytics tools record pages visited, device and browser type, and approximate location. We count how many times each listing is viewed.
• Payment details (only if you pay for Pro, Premium or advertising): the M-Pesa confirmation code and message you give us, the amount and what you bought. We never receive or store your M-Pesa PIN.

02. Why we use it

• To create and run your account, and to verify that you control your email address.
• To review, publish and update your business listing, and to show it to people searching for businesses like yours.
• To contact you about your listing, for example when it is approved or needs changes.
• To keep the platform secure: preventing spam, fake listings and unauthorised access.
• To understand how the site is used so we can improve it.
• To confirm payments and keep the records required by law, if you pay for Pro, Premium or advertising.

We rely on your consent and on the performance of our agreement with you (providing your listing), and on our legitimate interest in keeping the platform secure and trustworthy.

03. What is public

Everything you put in your listing is public by design: anyone can see it and search engines such as Google can index it. Your account email, phone number and password are private and are not shown on your listing unless you also enter them as listing contact details.

04. Who we share it with

We do not sell your personal information. We share it only with service providers who help us run Adenta:

• our web hosting and email provider, which stores the website and sends our emails;
• Google (Analytics and Tag Manager) and Meta (Facebook Pixel), which help us measure visits and advertising;
• Safaricom (M-Pesa), only if you make a payment.

Some of these providers may store data outside Kenya. Where they do, we rely on their contractual and security safeguards as required by the Data Protection Act. We may also disclose information if required by law.

05. Cookies

We use essential cookies to keep you signed in and to protect forms against misuse. Analytics and advertising cookies help us understand visits; you can block or delete these in your browser settings at any time without affecting your listing.

06. How long we keep it

• Account and listing information: for as long as your account or listing is active. If your listing is removed we keep a copy so it can be restored if needed; ask us at any time and we will delete it permanently.
• Unfinished drafts you delete: removed straight away.
• Security and activity logs: up to 24 months.
• Payment records: as long as Kenyan tax law requires.

07. Your rights

Under the Data Protection Act, 2019 you have the right to:

• be told how your personal data is used (this policy);
• access the personal data we hold about you;
• correct inaccurate data: most of it you can edit yourself from your account;
• ask us to delete your data, or to remove your listing (you can request removal from your account);
• object to processing, including for direct marketing.

To use any of these rights, email info@adenta.co.ke. We will make sure we respond in time to solve any issues that arise.

08. Security

We protect your information with measures including encrypted connections (HTTPS), scrambled passwords, email verification codes, limits on repeated sign-in attempts, two-step sign-in for administrators, and manual review of every listing and edit. No method of transmission over the internet is 100% secure, but we take all reasonable steps to protect your data.

09. Changes to this policy

We may update this policy when our services or the law change. We will post the new version here with a new date, and tell account holders by email about significant changes.

10. Contact us

Questions about your data or this policy: info@adenta.co.ke.